BREAKING NEWS: Maine Mendoza is hailed as Top Product Endorser!
Maine Mendoza is now the country’s top product endorser, replacing Kris Aquino, according to a product marketing expert who analyzes the effect of celebrities on the product sales. Aquino is dubbed as the Queen of All Media and belongs to the family of politicians, while Mendoza was first known as Dubsmash Queen of the Philippines.
“It cannot be denied that Ms. Kris (Aquino) has been the favorite of product companies for more than two decades for their advertisements. But apparently, this has not been the case this year.” Soltero Salazar of the Association of Philippine Advertisers (APA) tells PNC this Monday. He was referring to the 90s until Maine Mendoza became a phenomenal star.
As the entire nation already knows, Maine Mendoza became the talk-of-the-town in early 2015 by accident when he was paired to Alden Richards via the AlDub kalyeserye at GMA 7’s Eat Bulaga. On the other hand, Kris Aquino is the daughter of the late President Corazon Aquino, and the youngest sister of former President Benigno ‘Noynoy’ Aquino III.
According to Salazar, this sudden change of interest of the public is very rare in the advertising industry. Maine Mendoza became a YouTube sensation when impersonated Kris Aquino, and went on to her phenomenal character, Yaya Dub. And now, she is a very effective in product endorsements, and has already appeared in tons of TV commercials.